Pay attention on Shoes what trends are happening on the runway and in the marketplace—that knowledge is invaluable in this industry. You’ll have a headstart on what’s hot, and what’s corny, because most clients have no idea of either. On the flipside, other clients might want to steer clear of things other magazines are shooting, or what other people are wearing. That means not only staying up to date on what mask Kanye rocked last night, or what stylish NBA players like Russell Westbrook and Tyson Chandler have been spotted in, but also keeping track of collections from high-end designers and smaller labels with street cred.